End Seafood Greenwash

Scottish scallops and scottish scampi are bad for our seas. We need your help to put an end to the damage.

Scallop dredgers are raking the seabed around our coasts every day, destroying marine habitats. Bottom-trawling for the scampi on your plate flattens huge areas of seafloor, undermining marine carbon stores and indiscriminately catching, and then throwing away dead, lots of young and unwanted fish - a hidden and destructive form of overfishing.

The companies trying to sell you this seafood are well aware of these impacts - over the past five years we have tried to encourage them to change. They have not. They call these products ‘responsibly sourced’, but they are not.

Now, we need your help.

Help us call for change. We’re asking you to help us tell CEOs and big corporate buyers to demand that the fisheries supplying their scallops and scampi change and stop causing such damage in our seas.

Help us #EndSeafoodGreenwash by adding your name to our letter to seafood companies.

  Craig Anderson - CEO of Associated Seafoods
  Steve Murrells - CEO of the Co-op
  Philip Heffer - CEO of Hilton Food Group
  Christian Hartnagel - CEO of Lidl
  George McIntytre - CEO of Macduff Shellfish
  Steve Rowe - CEO of Marks and Spencer
  David Potts - CEO of Morrisons
  Dan Aherne - CEO of New England Seafood International
  Simon Roberts - CEO of Sainsburys
  Ken Murphy - CEO of Tesco
  James Bailey - CEO of Waitrose
  John King - CEO of West Coast Seafood Products Ltd
  Daniel Whittle - CEO of Whitby Seafoods
  Simon Smith - CEO of Youngs Seafood
  Dan Aherne - CEO of New England Seafood International
  Shaun Mitchelitis - VP Clearwater


Where retailers are falling short

Many retailers selling seafood have enrolled in Fisheries Improvement Programmes, which allow them to display ‘responsibly sourced’ branding on their products. For customers, this can be misleading. These projects have been set up to address these issues with the support of the Marine Stewardship Council. However, these have yet to prevent environmental harm in our seas and damage to seabed habitats and other fisheries continues, sometimes illegally.

These projects talk around the problem, instead of taking action. In the meantime businesses such as Marks and Spencer, Youngs Seafood and Tesco claim that their involvement in the projects mean their sourcing is responsible. We think this is the very definition of greenwash.

Responsible sourcing means buying from responsible sources, ensuring that a business’ products do not come from environmentally harmful sources and is not funding damage. It is not something you do next year or the year after, once problems within your supply chain have been sorted out. It’s something that responsible businesses should act on and embed into their buying decisions today.

After a long time trying to encourage the seafood industry to take leadership and action (read our extended blog), we think it is now time to publicly call on these businesses to do the right thing and end seafood greenwash.  Many companies will not act unless their boards of directors know the public – ie their customers – are watching and care about the implications of their buying decisions.

As a consumer you can also take other actions, by choosing to eat more sustainable fish and avoiding some of the most environmentally damaging seafood that is sourced irresponsibly from our seas. Until the problems are sorted out we are urging people to stop buying dredge-caught scallops and scampi from bottom-trawls. #EndSeafoodGreenwash.

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